Growth Partnership Proposal

Building Your
Client Acquisition
Engine

Prepared ForVice Soljan, APEM Consulting
Prepared ByChristian Smutherman, Growth Loop
DateFebruary 2026
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Vice, you have the frameworks, the expertise, and the track record. What's missing is the mechanized infrastructure to turn that into a predictable flow of enterprise conversations.

Your strategic blueprint is built. The APEM, LeanDG, and ARISE frameworks are differentiated, defensible, and directly address a $72B+ market opportunity. But frameworks don't generate pipeline on their own.

This engagement builds the acquisition system underneath your expertise—positioning, content, cold outreach at scale, and full-time appointment setting—so you can focus on what only you can do: closing and delivering transformations.

The goal: fill your calendar with qualified enterprise conversations within 90 days, and build a compounding engine that scales with you.

01

Core Objectives

Objective 01

Pipeline Generation

Build a multi-channel outbound system that generates qualified conversations with CDOs, CIOs, and VPs of Data at enterprise organizations in your target verticals.

15–20 calls/mo
Objective 02

Market Positioning

Establish Vice Soljan as the preeminent authority in execution-focused data transformation—the person enterprise leaders think of when their program is stalled.

Category ownership
Objective 03

Scalable Infrastructure

Create a repeatable, systematized acquisition engine that compounds over time—content, outbound, nurture—so growth isn't dependent on referrals alone.

System, not hustle
02

The Opportunity
Expertise Without Distribution

The enterprise data transformation market is massive and growing. The MDM market alone is projected to reach $72B by 2034. Up to 90% of strategic initiatives fail to meet their objectives, and 70% of SAP S/4HANA migrations underperform. CDOs and CIOs are under real pressure to deliver.

You've built frameworks that directly solve this problem. But the target buyers—enterprise executives mid-crisis—aren't browsing LinkedIn looking for consultants. They need to be found, warmed, and brought to the table.

That's the gap. You have a category-defining offering with no systematic way to put it in front of the right people, at the right time, with the right message.

The Core Insight

In enterprise consulting, the winner isn't the best practitioner—it's the best practitioner with the best distribution. We're building your distribution.

$72B+

Projected MDM market size by 2034. Your frameworks sit at the center of this growth.

90%

Of strategic data initiatives fail to meet objectives. Your APEM framework directly addresses this.

$5–10M

Conservative annual revenue opportunity within 3–5 years, targeting large enterprises in Pharma, Chemical, and Manufacturing.

03

Scope of Services

Positioning & Messaging

  • Brand narrative refinement for US market
  • LinkedIn profile overhaul (headline, about, featured)
  • Offer packaging: APEM, LeanDG, ARISE
  • Capabilities deck design
  • Website messaging consultation

Content System

  • 2–3 LinkedIn posts per week
  • Content pillar strategy + calendar
  • Thought leadership ghostwriting
  • Webinar development & promotion
  • Evergreen lead magnet creation

Cold Email Infrastructure

  • Domain setup & warmup management
  • Microsoft sending inbox provisioning
  • Lead scraping & list building
  • Email verification & cleaning
  • Multi-step sequence copywriting
  • Campaign management & optimization

Appointment Setting

  • Full-time dedicated appointment setter
  • LinkedIn outreach execution (800+/month)
  • Cold email campaign operation (~24K/month)
  • Lead qualification & booking
  • CRM pipeline management
  • Weekly performance reporting
04

90-Day Execution Plan

01
Foundation &
US Market Entry
Month 1
Build essential assets, finalize positioning, launch infrastructure.
Strategic Positioning
Finalize messaging, differentiate APEM/LeanDG/ARISE offerings
LinkedIn Profile Overhaul
Position Vice as the premier execution-focused data transformation expert
Cold Email Infrastructure
Domains purchased, warmed, inboxes provisioned, sequences loaded
Content Calendar Launch
First 4 weeks of posts ready, targeting US enterprise pain points
Asset Development
Capabilities deck, APEM 1-pager, outreach scripts finalized
02
Lead Generation
& Funnel Activation
Month 2
All outbound channels live. Pipeline filling. First enterprise conversations booked.
Cold Email Live
~6,000 emails/week to US-based CDOs, CIOs, VPs of Data
LinkedIn Outbound Live
200+ targeted invites/week to enterprise leaders
Webinar Launch
"The Execution Gap" webinar developed, promoted, hosted
Nurture Activation
5-part email sequence for registrants → "Transformation Readiness Assessment" CTA
Sales Process Refinement
Initial calls conducted, objection handling refined, close process optimized
03
Scale, Systematize
& Optimize
Month 3
Analyze performance, double down on what works, build evergreen assets, initiate partnerships.
Content Systematization
Analyze performance, establish repeatable content pillars and templates
Evergreen Funnel
Convert webinar to on-demand automated lead gen asset
Partnership Outreach
Initiate outreach to 10–15 US-based boutique firms, SIs, PE firms
Performance Review
Full metrics review: leads, calls booked, pipeline value, close rate
05

What Growth Loop Covers

We're not just building your system—we're investing in your success. These tools are included at no additional cost because we operate at agency-level pricing.

Covered by Growth Loop
Email Sending Platform
Instantly.ai or equivalent for cold email delivery and campaign management.
Save $76/month
Covered by Growth Loop
Lead Scraper
Apollo.io or equivalent for targeted lead data—CDOs, CIOs, VPs of Data at enterprise companies.
Save $99/month
Covered by Growth Loop
Email Verification
MillionVerifier or equivalent to ensure high deliverability and protect sender reputation.
Save $39/month
Covered by Growth Loop
Custom CRM
Pipeline management built for your workflow—track every lead from outreach to close.
Save $32/month

Total Infrastructure Covered
by Growth Loop

$739/mo$2,217 in tools over the initial 3-month engagement

Client-Paid Software (estimated):

Client Responsibility
LinkedIn Sales Navigator
Required for hyper-targeting US-based enterprise leaders in target industries.
$119/month — paid directly to LinkedIn
Client Responsibility
LinkedIn Automation
Waalaxy or equivalent. Growth Loop can secure discounted pricing.
~$160/year (vs. ~$1,200 standard — save ~$1,000)
Client Responsibility
Microsoft Sending Inboxes
ScaledMail — high-deliverability Microsoft inboxes for ~24,000 emails/month capacity.
$199/month — paid directly to ScaledMail (2-week free trial)
Client Responsibility
Funnel / Landing Page Builder
Perspective Funnels or equivalent for webinar registration and lead capture.
$59/month — paid directly to Perspective (2-week free trial)
06

Proposed Investment

90-Day Client Acquisition Build + Operation

Monthly Partnership Fee
$3,500$4,500
Includes positioning, content system, cold email infrastructure, and full-time appointment setting.
Total 90-Day Engagement
$10,500
vs. $13,500 at standard rate. Founder-rate pricing for early partnership.
Pay-in-Full Option
$9,500
Save $1,000 with upfront payment. Infrastructure setup begins immediately.

All pricing reflects a discounted founder rate for early-stage partnerships. Standard rate is $4,500/month. Pricing does not include client-paid software subscriptions listed above.

Payment Schedule

Upon Signing
$3,500
Infrastructure build begins
Month 2
$3,500
All channels live & operating
Month 3
$3,500
Scale, optimize & review
$3,000
Service Discount
$2,217
Tools Covered
~$1,000
Waalaxy Deal
~$6,217+
Total Potential Savings
07

Why Growth Loop?

We Build Systems, Not Campaigns

Campaigns end. Systems compound. Everything we build is designed to keep working—content libraries, warm audiences, automated outreach sequences, and evergreen funnels that generate leads while you sleep.

Enterprise B2B Is Our Lane

We understand the long sales cycles, the multi-stakeholder decisions, and the trust-first dynamics of enterprise consulting. Your buyers don't click ads—they respond to authority, relevance, and timing. That's what we engineer.

We Absorb the Infrastructure

We cover over $700/month in tooling costs because we operate at agency scale. You get enterprise-grade infrastructure without the overhead of managing vendors, subscriptions, and technical setup.

We're in the Trenches

This isn't a strategy doc we hand off and walk away. We operate the system daily—writing copy, managing campaigns, qualifying leads, and optimizing performance. You focus on closing and delivering.

08

Client Responsibilities

To ensure a smooth launch and maximum velocity, we'll need the following from your side:

Access to domain/DNS for sending infrastructure
LinkedIn account access or credentials for automation
72-hour turnaround on approvals during build phase
Existing case studies, testimonials, and client outcomes
Weekly 30-minute check-in for content and campaign alignment

Ownership & Confidentiality

We keep your business information confidential. All strategies, targeting data, and competitive intelligence remain protected.

Upon full payment, you own the final assets produced specifically for you—landing pages, copy, outreach sequences, content, and capabilities decks.

09

Next Steps

01

Review & Align

Review this proposal. Flag any questions on scope, pricing, or timeline.

02

Kickoff Call

60-minute strategy session to finalize positioning, target list, and content direction.

03

Build Sprint

We build your entire system—profiles, infrastructure, sequences, content—in the first 2–3 weeks.

04

Go Live

All channels activated. Pipeline starts filling. You start taking qualified calls.